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Employee Blog : CEO KUNI

why I started my business in kenya. and what is our goals.

The agricultural market in Kenya is said to be KSH 3 trillion, yes, it’s really huge market.

On the other hand, there are still many tasks, issues and there are many gaps to make as a business.

Our CEO Kuni who is Japanese entrepreneurs, entered Kenya's agricultural industry field alone from his country, Japan and launched vegetable wholesale business as you’re seeing this website!


Hello, everyone.

I’m Kuni, CEO of AmoebaX Ltd, and currently provide a service named YasaFi.

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Kunihiko Kawano

After graduation from university in Tokyo, Japan. He participated in launching a language school in India as a sales and recruitment at a major real estate company. After that, he was employed as a recruiter in the Philippine startup YOYO Holdings. Hire recruitment work in three countries, Vietnam, Indonesia, Philippines alone. Beginning in Kenya from Africa since February 2017. We are aiming for a sustainable conglomerate that will continue to solve agricultural issues in Africa.


Our company seek to achieve an operating profit of 10 million US dollars in 10 years. This is our Goal.

Let me introduce our Mission and Vision at first.


We seek to solve issues for agriculture industry in Africa.

and contribute to our society as sustainable businesses.

●Vision 2027

Be a model of agricultural venture enterprise in Africa.

- Benchmarking against Safaricom

  - Achieve operating Profit 10M USD

  - creating 100 entrepreneurs, and providing 10 sustainable services.

My first visit to Kenya was 2 years ago, when he was 27 years-old. After that, I founded AmoebaX in Kenya, and currently is selling wholesale red onions for Kenyan street vendors, hotels, vegetable shop, supermarket, restaurants with the service name "YasaFi".

We celebrated its first anniversary in May 2018,

grew rapidly from the time it was only 2 full-time employees including me( ! ) at the beginning.

now we push forward together with over 40 employees.

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In 2017 I I researched across Africa, and finally I decided to start business in Nigeria or Kenya, because of figures and growth rates such as rapidly growing population, GDP,

Internet penetration rate and investment performance, etc.

And then I finally decided to start my business in Kenya.

In the process of searching for business ideas with local employees, I noticed the size of agricultural industry field in Kenya. And I chose "red onions" among many agricultural products.

I started to purchase 2 tons of red onions from farmers within a week of my stay.

and sell them on street vendors like Mama Mbogas.

With only a week's stay, I was able to do all the local market research and selling by myself, and I was able to learn the size and tasks of the market not only from the data, but also as a feeling.

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I found some issues through the trial. There were like below.

· There are many brokers who take large intermediate margin in fresh food distribution.”

· Farmers and street vendors can not invest in trucks, etc.,

negotiations with brokers are underway and trading at reasonable prices has not been completed.

· Brokers do not have a warehouse for food and the style of selling

out from trucks in the wholesale market is mainstream, it is prone to price fluctuations from farmers.

· There is no service to deliver directly to the retail store. You do not know the price or quality

unless you go to the wholesale market.

I was able to find many tasks and I was convinced that it would make sense to serve in this market. Then I launched wholesaling business of red onion with Kenyan woman called Ngina, she still works my company!

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our service to save the trouble of vendors to go to the wholesale market

and deliver high quality red onions to their market

Every morning around 10 trucks come to the our warehouse and load red onions into that truck. Sales persons go to the local market and sell red onions directly to street vendors, restaurants, hotels.

And we always keep red onions with good quality in the warehouse.

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We confirm the approximate quality from photographs sent from the farmers and visit the farm in fact, and if they meet the quality standards of our company and check them carefully.

We do not allow any compromise on the quality of red onions we handle.

As I mentioned our company statement, we seek to start business in other East African countries (Tanzania, Rwanda, Uganda) and South Africa and Nigeria and so on.

Feel free to send me message if you have any questions!

Thanks for reading. See you at the market!


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